Messaging / Voice

Messaging

Voice

Tone

Messaging

We are Full of Life!

Vista Springs is a vibrant community. We offer more than quality care to our community members. We offer community members vibrant, active lives through community activities and resort-style amenities.

Our messaging should convey that our communities, team, and residents are full of life!

Voice

Friendly & Knowledgable

Vista Springs is a source of community and knowledge for senior living and care options. The voice of our communications is professional and knowledgable while still being friendly and approachable.

At Vista Springs, the seniors in our communities are community members or residents, not patients.

We never assume someone's relation to a senior and use the neutral term, "loved one" in the content used with individuals seeking care for a senior.

We prefer the term "senior" over "elderly" or "elderly person."

Tone

Bright, Cheerful,  Understanding, & Comforting

Vista Springs is a warm, inviting place for our community members and their families. We want to maintain a cheerful tone while also being mindful of seniors and their families who may be struggling with difficult decisions, moves, or diagnoses.