Overview

Vision

Assisted Living, Reimagined

At all our communities, we provide everything our community members need to have the retired life they want to live. Our community members can pamper themselves with our resort-style amenities and have a vibrant, active social life through our community activities—and care is only a button away with our all-inclusive care services.

Mission

Make Everyday Full of Life

At Vista Springs, we’ve reimagined assisted living to mean best-in-class care services and unique, exuberant, and beautiful living spaces. Our Full of Life philosophy encompasses every action and decision we take to help your loved one find joy and peace in every day they spend at our resort-style communities.

Values

Care is Who We Are

At Vista Springs, we value:

Helpfulness
Friendliness
Community
Giving back
Passionate about making a difference

Logo

Primary Logo

VS_Primary Logo

VS_Primary%20Logo.jpg VS_Primary%20Logo.png VS_Primary%20Logo.svg

VS_Primary Logo_White Display-01

VS_Primary%20Logo_White.png VS_Primary%20Logo_White.svg

VS_Primary Logo_Black

VS_Primary%20Logo_Black.jpg VS_Primary%20Logo_Black.png VS_Primary%20Logo_Black.svg

This is the primary brand logo, and should be used in all scenarios when possible. The logo should always be used against a white, or light background when possible. This applies to both web and print mediums.

Secondary Logo

VS_Secondary Logo

VS_Secondary%20Logo.jpg VS_Secondary%20Logo.png VS_Secondary%20Logo.svg

VS_Secondary Logo_White Display-01

VS_Secondary%20Logo_White.png VS_Secondary%20Logo_White.svg

VS_Secondary Logo_Black

VS_Secondary%20Logo_Black.jpg VS_Secondary%20Logo_Black.png VS_Secondary%20Logo_Black.svg

This secondary brand logo should only be used in situations when the simplified horizontal layout is required.

Stacked Logo

VS_Stacked-01

VS_Stacked.jpg VS_Stacked.png VS_Stacked.svg

VS_Stacked_White-01

VS_Stacked_White.png VS_Stacked_White.svg

VS_Stacked_Black-01

VS_Stacked_Black.jpg VS_Stacked_Black.png VS_Stacked_Black.svg

VS_Stacked_AL-01

VS_Stacked_AL.jpg VS_Stacked_AL.png VS_Stacked_AL.svg

VS_Stacked_AL_White-01

VS_Stacked_AL_White.png VS_Stacked_AL_White.svg

VS_Stacked_AL_Black-01

VS_Stacked_AL_Black.jpg VS_Stacked_AL_Black.png VS_Stacked_AL_Black.svg

VS_Stacked_FOL-01

VS_Stacked_FOL.jpg VS_Stacked_FOL.png VS_Stacked_FOL.svg

VS_Stacked_FOL_White-01

VS_Stacked_FOL_White.png VS_Stacked_FOL_White.svg

VS_Stacked_FOL_Black-01

VS_Stacked_FOL_Black.jpg VS_Stacked_FOL_Black.png VS_Stacked_FOL_Black.svg

Additional Layouts and Taglines

VS_FOL

VS_FOL.jpg VS_FOL.png VS_FOL.svg

VS_FOL_White Display-01

VS_FOL_White.png VS_FOL_White.svg

VS_FOL_Black

VS_FOL_Black.jpg VS_FOL_Black.png VS_FOL_Black.svg

VS_ALMC

VS_ALMC.jpg VS_ALMC.png VS_ALMC.svg

VS_ALMC_White Display-01

VS_ALMC_White.png VS_ALMC_White.svg

VS_ALMC_Black

VS_ALMC_Black.jpg VS_ALMC_Black.png VS_ALMC_Black.svg

VS_BestView

VS_BestView.jpg VS_BestView.png VS_BestView.svg

VS_BestView_White Display-01

VS_BestView_White.png VS_BestView_White.svg

VS_BestView_Black

VS_BestView_Black.jpg VS_BestView_Black.png VS_BestView_Black.svg

Icon

VS_Icon-01

VS_Icon.jpg VS_Icon.png VS_Icon.svg

VS_Icon_White Display-01

VS_Icon_White.png VS_Icon_White.svg

VS_Icon_Black-01

VS_Icon_Black.jpg VS_Icon_Black.png VS_Icon_Black.svg

Safe Zone

Please observe the illustrated safe zone around the Vista Springs logo. This area around the logo must remain clear of other design elements when using the Vista Springs logo.

Use the "V" in Vista as a guide for spacing around the logo.

Logo Misuse

The Vista Springs logo may not be edited or altered in any way. Do not alter, recolor, rotate, transform, edit, or crop the Vista Springs logo.

When inserting the Vista Springs logo, maintain dimensions. To do this on most applications, hold down the shift key as you resize the image.

The full-color Vista Springs logo should not be used when applied to a dark background. In these cases, use the white Vista Springs logo. Do not add drop shadows to any Vista Springs logo.

Colors

Primary Colors

Hex: #B3C6D5

RGB: 179, 198, 213

Hex: #6B8CC2

RGB: 107, 140, 194

Hex: #345389

RGB: 52, 83, 137

These are the primary brand colors for Vista Springs and should make up the majority of materials designed for our communities, web or print-based.

Secondary Colors

Hex: #7E858D

RGB: 126, 133, 141

Hex: #A18F81

RGB: 161, 143, 129

Hex: #bebb93

RGB: 190, 187, 147

Hex: #F4B896

RGB: 244, 184, 150

Hex: #F4DCB4

RGB: 244, 220, 180

Footer Title

These secondary colors can be used to accent and add depth and interest to materials designed for Vista Springs and our communities. These colors shouldn't overtake the design and should only be used to enhance the design.

Typography

Primary Typeface

Crimson Text Font Display-01

Crimson Text

Used for print headers.

Download Font

Cormorant Garamond Font Display

Cormorant Garamond

Used for web headers.

Download Font

Secondary Typeface

Helvetica Neue Font Display-01

Helvetica Neue

Used for print body copy.

Download Font

Lato Font Display

Lato

Used for web body copy.

Download Font

Imagery

Photography

Image Tone

Bright
Modern
Cheerful
Diverse
Natural Light
Community
Warm
Comforting

Note: Images of residents who've moved out or are deceased may need to be removed and the images updated over time.

Stock Photography

3e661c071f04863a9e29f9d2fb718dcc-xlarge–SEO

Image Tone

Bright
Modern
Cheerful
Diverse
Natural Light
Community
Warm
Comforting

Icons

Icons use the primary Vista Springs blue and should be simple designs that are easy to understand and add to the message of the associated text.

Messaging / Voice

Messaging

We are Full of Life!

Vista Springs is a vibrant community. We offer more than quality care to our community members. We offer community members vibrant, active lives through community activities and resort-style amenities.

Our messaging should convey that our communities, team, and residents are full of life!

Voice

Friendly & Knowledgable

Vista Springs is a source of community and knowledge for senior living and care options. The voice of our communications is professional and knowledgable while still being friendly and approachable.

At Vista Springs, the seniors in our communities are community members or residents, not patients.

We never assume someone's relation to a senior and use the neutral term, "loved one" in the content used with individuals seeking care for a senior.

We prefer the term "senior" over "elderly" or "elderly person."

Tone

Bright, Cheerful, Understanding, & Comforting

Vista Springs is a warm, inviting place for our community members and their families. We want to maintain a cheerful tone while also being mindful of seniors and their families who may be struggling with difficult decisions, moves, or diagnoses.